AS

Andy Smith

Customer Insight Manager

Andy Smith, CCXP, currently serves as the Customer Insight Manager at NFU Mutual, a position held since September 2020. Prior to NFU Mutual, Andy worked at Cromwell as a CX Insight Analyst and at Centrica in various roles, including Senior Customer Experience Research / Insight Manager and Senior Insight Analyst. During time at Centrica, responsibilities included managing a technical team and providing analytics for strategic business improvement. Earlier experience includes working at HBOS as a Change Analyst and Team Manager, and starting a career as a Claims Handler at Aviva. Andy possesses a background in analytical roles focused on customer behavior and operational enhancements, supported by educational credentials from Loughborough College.

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