NFW is a circularity platform for plastic-free performance materials. NFW follows three Ground Rules in everything we develop: start well, stay clean, end well. While nearly everything in the built world relies on some type of plastic that began as crude oil and that will become plastic pollution, we are establishing a new material reality. We believe all materials should begin and end as nutrients, ready for the next growth cycle—true circularity.  

Our multi-material platform serves a wide range of industries—from fashion and footwear to automotive and upholstery. NFW technology embeds seamlessly into existing supply chains, enabling the world’s most iconic brands to design and scale products with high-performance, plastic-free materials. NFW makes global brands more sustainable, empowering them to create without plastics. Alongside the boldest brands and visionary designers, we are pioneering a naturally circular, post-oil economy. 

Apparel & Fashion

Automotive

Industrial

Materials

Luke Haverhals

Michael Wooten

Juanita Medina

Eric Pollitt

Brook McCreary

Annie M. Cull

Robert Salter

Celena Anderson

Steve Zika

Dirk Zikeli

Aaron Amstutz

The Engineering Team at NFW is dedicated to developing and optimizing innovative, plastic-free materials for various industries, ensuring they meet rigorous quality standards. By leveraging expertise in rubber, yarn, and chemical engineering, the team collaborates on projects that enhance material performance and production efficiency. Their work supports sustainable design efforts, enabling global brands to transition towards a circular economy while minimizing environmental impact.

Engineering Team

Engineering and Technical Support

Leadership Team

Engineering Team

About

Team members

Other teams at NFW

Engineering and Technical Support

Leadership Team