Steve Friedman is an accomplished marketing and business development executive with extensive experience in the automotive industry. Currently serving as the Head of Business Development at Driveroo since June 2018, Friedman focuses on enhancing fleet efficiency through innovative solutions. As a member of NFX Guild since November 2016, Steve collaborates with the Riptide team to advance entrepreneurial initiatives. Additionally, as President of SF Marketeam Inc. since January 2005, Friedman has led business development efforts for notable automotive clients. Previous roles include Head of Business Development at Riptide Messaging, and ACDelco Aftermarket Manager at General Motors, among others. Friedman's career spans several decades, beginning with a Bachelor's degree in Communication and Media Studies from California State University, Chico.
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