The next generation nicotine landscape is rapidly evolving. This sector is a hub for product and marketing innovation, which, while exciting, can also be vast and complex for both businesses and consumers to navigate. We're here to help.

NGP Trends is a consultancy focused on the next generation nicotine sector. We provide a range of services so businesses of all experience levels stay informed about the latest products and developments, including:

• Monthly insight reports
• Consumer research
• Industry workshops
• Product development support
• IP strategy and innovation tracking

The categories we cover in NGP Trends include:

• Heated tobacco/heat-not-burn products
• Electronic vape products
• Modern oral nicotine products
• Beyond nicotine products (active ingredients)

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