Ari Peña serves as the Director of Innovation and Growth Strategy at the National Hockey League (NHL) since March 2024. Previously, Peña held the position of Director of Strategy & Development at NBCUniversal during 2022-2023, leading various sports-related strategy projects and collaborating with senior executives. Prior roles include Strategic Initiatives Consultant at Audible, Vice President of International Strategy & Operations at WWE, and a Summer Associate at Sony Pictures Entertainment. Peña's early career included an Associate position at The Blackstone Group, where significant contributions were made to the launch and management of registered funds. Peña holds an M.B.A. from Harvard Business School and a degree in Economics and Spanish from Harvard University.
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