Isabel MacKinnon

Isabel MacKinnon is a seasoned media and marketing professional with extensive experience in digital campaign management and strategic planning. Currently serving as a Media Inventory Manager at the National Hockey League since October 2022, Isabel previously excelled as the Senior Digital Marketing Lead at BuzzFeed from November 2018 to October 2022, where responsibilities included overseeing paid media partnerships and optimizing campaign performance. With foundational roles at Ogilvy and Group Nine Media, Isabel demonstrated expertise in executing marketing initiatives, delivering audience insights, and collaborating with cross-functional teams. Isabel holds a Bachelor of Arts in Global Studies from Colby College, complemented by international experience through an academic program in Spain.