John Gulla

John Gulla is an accomplished Director of Consumer Products Marketing at the National Hockey League, with over two decades of experience in the sports merchandise sector. Since joining the NHL in November 2000, Gulla has successfully overseen the headwear and apparel categories, managing 30 national retail licensees and 10 preferred premium licensees, resulting in a remarkable 200% increase in headwear category wholesales and over $50 million in annual revenue. Prior to the NHL, Gulla served as Licensing Director at NYC2012 from 2004 to 2005, where all aspects of licensing were managed and significant retail initiatives were executed. Earlier experience includes a role as Product Manager at Aminco International, where Gulla directed retail product lines across various sports leagues and managed a sales team. Gulla holds a Bachelor of Arts degree in Public Relations and Communication from Purdue University.