Lucas V.

Lucas V. is a skilled media planner with extensive experience in marketing and communications, currently working for the National Hockey League since March 2022. Previous roles include marketing associate at Tire Discounter Group, where Lucas managed brand presence across social media and executed paid advertising campaigns, and account associate at ChizComm Ltd., focusing on social media content management for multiple clients. Early career experiences involved social media coordination and public relations for MonstrARTity, content creation for The Avro Post, and various positions in customer service and logistics. Lucas holds an Honours Bachelor of Applied Arts in Media Studies with a specialization in Media Business from the University of Guelph and an Honours Diploma in Media Communications from Humber College, complemented by a solid foundation from Mayfield Secondary School.