Sophia Wang

Sophia Wang is a seasoned design professional with extensive experience in service design, user experience, and art direction across various industries. Notable roles include serving as a Service Designer at the Government Digital Service and the London Borough of Camden, where innovative community-oriented solutions were developed. As Chief Designer at Accenture, Sophia successfully supported global brands entering the Chinese market through in-depth user research and localized design strategies. With an educational background in Art and Design from Shanghai Publishing and Printing College and a Master's degree in Service Design from the University of the Arts London, Sophia has a proven track record in enhancing user satisfaction and engagement through effective design methodologies in both digital and physical realms. Current engagement as a User Researcher with NHS focuses on improving digital healthcare services, emphasizing user-friendliness and inclusivity.