Lisane Andrade

Lisane Andrade has a diverse work experience in various roles and industries. Lisane is currently the CEO and Co-Founder of Niara, a position they have held since December 2022. Additionally, they are a Committee Member and Volunteer for Latinas en SEO since May 2022.

Previously, Lisane founded Blast Marketing in 2016, where they served as an SEO and Founder, specializing in SEO strategies for e-commerce, websites, and blogs in Brazil and Germany.

Lisane also gained experience at Semrush as an Influencer in Marketing, contributing to improving the tool and conducting webinars.

Lisane worked as the Head of SEO and Performance (Partner) at Bossa Web Marketing Agency from May 2021 to June 2022.

Before that, they were the Director General of VOAA - a vaquinha do Razões from May 2021 to January 2022, managing teams in marketing, finance, administration, and legal departments.

Lisane was a Facebook Ads Professor at A Liga Digital from April 2021 to December 2021.

In 2017, they taught SEO as a Professor in the MBA program at Faculdade FACHA.

Lisane also worked as a Digital Performance Manager at LABET - Exames Toxicológicos from August 2016 to April 2017.

Earlier in their career, Lisane was the Digital Marketing Manager at Kickante, where they implemented various digital marketing strategies and later became the SEO and SEA Coordinator, responsible for optimization, content, link building, and online advertising campaigns.

Lisane Andrade's education history is as follows:

Lisane obtained their MBA in Digital Marketing from Instituto Infnet, where they studied from 2010 to 2011. Prior to that, they completed their undergraduate studies at Universidade Gama Filho, earning a degree in Marketing from 2003 to 2006. Lisane also attended ETE Adolpho Bloch from 1999 to 2001 and obtained a High School diploma with a focus on Events Production.

In addition to their formal education, Lisane has obtained several certifications. Lisane received a Yellow Belt certification from Lojas Americanas S.A. in November 2013. In December 2012, they completed the Curso AdWords Expert Reporting & Analysis at Goobec Brasil. Lisane also acquired skills in SEO through a course at Mestre SEO in June 2011. Lisane further enhanced their project management knowledge by completing the Preparatório para a Certificação PMP (Gerência de Projetos) - Fund. em Gerência de Projetos, PMBOK Avançado e PMP 24h Rita Mulcahy at Projectlab in April 2011. Lastly, they obtained a Web Developer certification from SENAC Informática in May 2008.