NICCE
James Wright is an accomplished design professional with extensive experience in fashion and graphic design. Currently serving as Head of Design for Menswear and Womenswear at NICCE since April 2013, James has developed a reputation for a clean and honest approach to contemporary streetwear apparel. Previous roles include Creative Designer at BAM Digital, where James crafted brand identities through social media strategies and design, and Graphic Designer for Seamless, focusing on promotional artwork for the electronic music sector. James also held a freelance position with OTHERWAY, creating a directional brand for a Spanish retailer, and gained initial retail experience at Cycle Surgery. Academically, James holds a Bachelor's degree in Graphic Design from the University of the Arts London, alongside foundational studies in art and design.
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NICCE
Nicce is an apparel brand, established in 2013. Inspired by street culture and lifestyle, taking influence across fashion, sport and athleisure to curate apparel collections and capsules. Part of Apparel Brands Ltd. Apparel Brands Ltd design, source, market and sell licensed clothing, loungewear, underwear, swimwear and accessories, across a portfolio of Global brands.