Amy M. Knoth is a seasoned marketing professional with extensive experience in creative strategy and brand development. Currently serving as the Creative Strategy Director at NiCE Ltd since July 2019, Amy has previously worked as a freelance brand strategist for notable clients including Bonafide, Museum of Ice Cream, and Sotheby's Home. Prior to this, Amy operated as a freelance design strategist and art director, collaborating with brands such as Google, The New York Times, and Smirnoff. Amy began their career as a Brand Specialist at Urban Science, aiding prominent automotive clients like Ford and Toyota. A graduate of Michigan State University with a Bachelor's of Arts in Marketing, Amy possesses a strong foundation in strategic marketing and brand management.
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