Astha Rai is a seasoned professional with extensive experience in business program management and digital marketing. Currently serving as a Senior Business Program Manager at NICE since January 2024, Astha has previously held key roles including Lead of Marketing and Branding at tek analytix from November 2022 to January 2024, and Digital Marketing Expert at IVL | InfoVision Labs from May 2019 to November 2022. With a background that includes social media management at Hats-Off Digital Pvt Ltd. and digital marketing roles at SEVAVEVA SERVICES LLP and Girmes Wheatgrass - India, Astha has developed a strong expertise in marketing strategies. Astha's early career began with an HR internship at BAJAJ STEEL INDUSTRIES LIMITED. Astha holds an MBA in HR and Marketing from G. H. Raisoni Institute of Management and Research and a Bachelor's degree in Computer Science from Arihant College of Computers.
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