Gerrie Price is currently the Global Vice President of Demand Generation and Growth at NICE, where they lead the strategy and execution of demand generation initiatives to enhance global market presence. Previously, Gerrie held various significant roles at IBM, including Vice President of Marketing for IBM Security, where they developed comprehensive marketing strategies for a multi-billion dollar enterprise security portfolio. Gerrie also served as Vice President of Product Marketing for IBM Global Business Services, focusing on Cloud Computing Services and Business Process Services, and played a key role in marketing for IBM's Artificial Intelligence division, IBM Watson.
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