John Caddell

John Caddell is a seasoned professional currently serving as the Director of Experience Optimization Consulting at the AI Center of Excellence for NiCE. With over 25 years of experience, they have held roles in software development, sales, and consulting, focusing on customer analytics and experience optimization. John has also been an influential figure in the industry, having published the book "The Mistake Bank: How to Succeed by Forgiving Your Mistakes and Embracing Your Failures." Prior to their current position, John worked at several notable companies, including Nexidia and EUR Systems, where they managed strategic marketing initiatives and partnerships. They hold an MBA from the Questrom School of Business at Boston University and a BS in Computer and Systems Engineering from Rensselaer Polytechnic Institute.