Rupen Parmar is an accomplished professional with extensive experience in partner enablement and strategic revenue growth across various international markets. Currently serving as the Senior Partner Enablement Lead-International at NICE, Rupen drives global initiatives to empower strategic partners and align enablement programs with cutting-edge customer experience technologies. Previous roles include Senior Partner Enablement Lead-EMEA at NICE, Strategic Revenue Enablement Lead-EMEIA at Jamf, and Head of Channel & Partner Enablement for EMEA & APAC at Cybereason. Additionally, Rupen has held key positions at Nulia, Insight, Microsoft, and as the founder of bjuiced, showcasing a strong background in sales readiness, training, and entrepreneurship. Rupen's educational credentials include degrees in Electrical Installation from Tameside College of Technology and Oldham College of Higher Education.
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