Amanda Archer has extensive experience in marketing and analytics within the sports industry. At ESPN, from September 2013 to May 2017, responsibilities included maximizing TV advertising inventory, driving pricing strategy for multimedia sponsorship packages, and analyzing advertising sales metrics. Prior roles included positions at IMG as a Marketing Assistant and Team Epic as Coordinator and Associate in Sponsorship Marketing, where Amanda managed AT&T's on-site activations at NCAA Championships and increased fan engagement significantly. Most recently, Amanda served in various senior roles at Nielsen from April 2015 to August 2022, focusing on growth marketing and sports sponsorship. Educational qualifications include a Bachelor of Science in Business Management, Sport Administration from the University of Miami and a short course at the London School of Economics.
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