Daniel Wright is an experienced research analyst with a strong background in sponsorship valuation and analysis. Currently employed at Nielsen since June 2021, Daniel assists high-profile brands and properties in quantifying the impact of their sponsorships through research insights and storytelling. Prior experience includes serving at SRi - Sponsorship Research International from July 2018 to June 2021, where Daniel conducted sponsorship package valuations and managed on-site brand ambassadors at major sports events. Additional roles have included positions in sales analysis and tennis instruction, showcasing a diverse skill set ranging from data analysis to mentoring. Daniel holds a Bachelor of Arts in Economics and Political Science from Bucknell University.
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