Nielsen
David Smallen serves as the President of DJS Analytics Consulting and DJS Analytics Consultancy since April 2018, focusing on advanced analytics consulting. With extensive experience in analytics, David has held the position of Vice President and Group Client Director at Nielsen Company since December 1990, alongside a prior role as Senior Vice President at Harris Interactive from November 2001 to February 2014. David's educational background includes a BA in Sociology from Case Western Reserve University and an MA/ABD in Sociology from Penn State University.
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