Echrak Baz is currently the CX Director EMEA - Digital & Planning at Nielsen, where they lead a team focused on digital products across various markets, including Benelux, South Africa, and Germany. Previously, Echrak held positions at KSM as a Project Manager and at ZenithOptimedia Group as a Client Executive and Media Planner. They have also contributed to Blokker as a Marketing & Category Management Executive and worked as a Marketing Executive at Simmons & Simmons LLP. Echrak obtained a Bachelor’s degree in Advertising, Marketing, and Communication Management from Hogeschool van Amsterdam and participated in the Nielsen Leader Development Program.
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