Joe O'Connor is the Media Solutions Director - International at Nielsen Sports, where they continue to provide expert insights in sports intelligence and measurement. Previously, O'Connor held various roles including Senior Marketing Executive at Leaders in Sport and Marketing Executive at Lane4, where they led digital and marketing strategies. They also gained significant experience as a PR and Marketing Manager at China ClubFootball and conducted research through an internship at Octagon. O'Connor earned a Bachelor of Science in Sport Management from Northumbria University.
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