Mike Case is a seasoned professional in consumer and shopper analytics, currently serving as Director at Nielsen Company since June 2004. With extensive experience across various roles including Client Director and Associate Client Director, Case has successfully led initiatives in Consumer Neuroscience and developed strategic partnerships with major clients such as Coca-Cola. Prior roles involved managing the Household Panel and driving innovative consulting solutions, showcasing a strong ability to enhance client services and team development. Mike Case holds a Bachelor of Business Administration in Marketing from Eastern Michigan University, completed in 2000.
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