Robert Lloyd is currently the Research Director at Nielsen, specializing in audience insights and market research. With over 15 years of experience in quantitative and qualitative analysis, they have developed expertise in project planning, database mining, and statistical reporting. Prior to their role at Nielsen, Robert served as a Principal Product Analyst at Arbitron Inc. from 1992 to 2013. They are also pursuing degrees in Mass Communication/Media Studies, Telecommunications, and an MBA in Marketing Management.
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