Simayan Pati is a Director of International Research & Analytics (East) at Nielsen, where they lead project executions across the Eastern hemisphere, leveraging data and analytics to empower clients with actionable insights. With over 13 years of experience in the consumer insights and market research industry, they previously held roles at Kantar as Director of Innovation & Solutions and at ITC, Infosys, and Ipsos, where they developed advanced research methodologies and automation solutions. Simayan holds a PGDM in Marketing & Operations and is currently pursuing a Global Certificate in Data Science & AI from INSAID.
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