Tanner Goranson

Tanner Goranson is the Head of Customer Success for Advertisers and Agencies at Nielsen, bringing nearly 20 years of expertise in advertising and media, including a decade in leadership roles. They have held various positions at Nielsen, where they directed analytic consulting and client strategy, and previously served as a media strategist at McCann Minneapolis and Campbell Mithun. Tanner earned a Bachelor of Science degree in Consumer Science-Retailing from the University of Wisconsin-Madison. Their work encompasses full-funnel measurement, client strategy, and media expertise across traditional and digital platforms.