Tom Taylor

Tom Taylor has over a decade of experience in research, currently serving as the Head of Research for MENA Pakistan & India at Nielsen since October 2015. In this role, Tom focuses on deepening fan understanding for major sports brands and enhancing return on investment for sports rights holders and associated brands. Prior to this, Tom held roles such as Research Director and Associate Research Director at Nielsen Sports and worked as a Research Manager at Illuminas, where responsibilities spanned the entire research process. Earlier experience includes a position as Research Executive at Brand Driver and Quality Assurance Data Analyst at Themis Analytics. Tom holds a Master of Science in Behavioural Economics from Middlesex University and a Bachelor of Arts in Politics from Swansea University.