Edwin Sun

Edwin Sun currently serves as the Site Leader of NIQ Hong Kong and Senior Director of Retail Account Development for HK & TW at NielsenIQ, a position held since April 2022. Previously, Edwin was a Business Development Director at dunnhumby and held various roles including Division Lead of Analytics for APAC & Middle East at Dufry Group, and Director of Retail at Nielsen. With extensive experience in data analytics, consumer insights, and sales strategy across multiple organizations, Edwin has a proven track record in driving sales growth and supporting retail clients in Hong Kong and Taiwan. Educational qualifications include an MBA from the University of Northern Iowa and an MS from the University of Warwick, complemented by a Higher Diploma from Hong Kong Technical College.