Ellen Hoffman is a seasoned marketing professional with extensive experience in partnership success and analytics within the consumer packaged goods and retail industries. Currently serving as a Senior Manager at NielsenIQ, they lead small and emerging clients in utilizing the Byzzer pricing solution to enhance growth and market share. Previously, they held various strategic positions at NielsenIQ, Symphony Retail Ai, and The Integer Group, where they developed and implemented marketing strategies and managed significant client accounts. Ellen earned a Bachelor of Arts in Marketing/Advertising from Columbia College Chicago and has a background in Fine Arts and Graphic Design from Iowa State University.
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