Rafe Umar is a skilled market research professional with over 4.5 years of experience, currently serving as a Senior Analyst in Global Ops Analytics at NielsenIQ. Their career began in 2018 at IBM, where they worked as a Market Research Analyst. Rafe has also held positions at GfK and conducted research in public policy. They possess a Master's degree in Economics from Jamia Millia Islamia and are pursuing an MBA from Jamia Millia Islamia FMS. An author of 'Marketing Gimmick,' Rafe is proficient in strategic leadership, data analysis, and market research.
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