Sofia Coelho

Sofia Coelho is a Junior Analytical Consultant at NielsenIQ, specializing in price and promotion analytics since September 2022. Previously, Sofia served as a Consumer Insights Intern, conducting quantitative and qualitative studies in the FMCG and non-FMCG sectors, where responsibilities included data preparation, report preparation, questionnaire checking, and fieldwork support. Prior experience includes a role as a People & Culture Specialist at comOn Group, focusing on onboarding, recruitment, performance evaluation, and internal communications. Earlier positions include a Research Intern at CIS-IUL and a Lifeguard at the Instituto de Socorro a Náufragos. Sofia holds a Master’s degree in Social and Organizational Psychology and a Bachelor's degree in Psychology from Iscte - Instituto Universitário de Lisboa.