Sofia Idarraga is a Full Senior Analytic Consultant at NielsenIQ, where they have progressed from a Jr Analytic Consultant to their current position since 2023. Prior to this role, Sofia gained experience as a Business Intelligence Analyst at The Business Partners from 2020 to 2022, and worked briefly as an Aprendiz Universitaria at Bancolombia in 2019. They also served as a Monitora de Investigación at Pontificia Universidad Javeriana Cali from 2018 to 2019, contributing to various research projects and academic events. Sofia is currently pursuing a Master of Business Administration at Universidad Nebrija, expected to complete in 2025.
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