Sofia Paulitos

Sofia Paulitos has extensive experience in the FMCG sector, currently serving as Client Response Senior at NielsenIQ since March 2017, where responsibilities include managing major retailer accounts in Portugal and leading cross-functional projects. Prior roles include Retailer Business Partner at Nielsen, where Sofia provided insights and analysis for major FMCG retailers, and Marketing roles at Mattel, contributing to campaigns for prominent toy brands. Sofia began the career as a Retailer Services Intern at Nielsen, and also held positions at Católica International Club as Co-Founder and President, and as a Market Research Analyst. Sofia holds an International MSc in Business Administration with a major in Marketing from Universidade Católica Portuguesa, alongside exchange degrees from Grenoble Ecole de Management and the University of Mannheim.