Abbey Wirth

Abbey Wirth is a senior communications executive currently serving as the Director of Communications for Nike Southeast Asia and India. With a strong foundation in public relations from both agency and in-house roles, Abbey has been instrumental in shaping narratives that resonate with audiences. Previously, Abbey held the position of Communications Manager at Red Bull and played a pivotal role in various campaigns, including elevating women's football alongside the Matildas. Abbey's educational background includes a Bachelor of Media and Communications from the University of Technology Sydney, along with specialized training in strategic planning and financial communications.