Amier Baker is currently a Senior Manager of Product & Membership Insights at Nike, specializing in data storytelling to drive strategic decisions. With over 14 years of experience in the Direct-to-Consumer and retail industries, Amier previously served as Lead Analytics Activation at PVH Corp. and Program Lead for Consumer Retention Analytics at Coolblue. Amier holds a Bachelor's degree in Marketing & Communications from Leiden University of Applied Sciences and a Master's degree in Data Science: Business & Governance from Tilburg University. Passionate about fostering data-driven decision-making, Amier emphasizes a human-centric approach in all endeavors.
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