Ari Joseph

Ari Joseph is a seasoned design professional with extensive experience in leading creative teams and initiatives. Currently, as Lead Designer at Nike since March 2020, Ari spearheads concept and creative direction for the Nike Central Product Creative studio, focusing on innovative approaches in AI/ML and spatial computing for product development. Previously, Ari held multiple roles at BMW Group, culminating as Head of Design and Creative Production for MINI Innovation & Strategy, where design vision and execution spanned digital and environmental media. Ari's earlier career includes design roles at Maharam and Hostelling International USA, complemented by an educational background in Interactive Design from New York University and a B.A. in Political Science from Middlebury College.