Barbara Casara

Barbara Casara is an experienced marketing professional with a strong background in brand communication and sports initiatives. Since joining Nike in August 2011, Barbara has held various leadership roles, including EMEA Women’s Sports & Brand Initiatives Director, EMEA Men's Football Marketing Director, and EMEA Football Brand Director. Prior to Nike, Barbara worked at Olympikus as Brand Communication Coordinator and gained experience in account management at Dez Propaganda and Paim Comunicação. Barbara holds a Bachelor's degree in Communication from ESPM - Escola Superior de Propaganda e Marketing and has completed a post-graduate course in Internet Communications from Perestroika Creative School.