Barry Frame is a creative and commercially focused Visual Merchandising Director with over 20 years of international experience in shaping retail environments for leading global sportswear and lifestyle brands. They have worked in major European and U.S. markets, demonstrating a proven ability to translate brand vision into engaging store experiences that enhance customer engagement and drive sales performance. Previously, Barry was a Visual Merchandiser at H&M and held various roles at Urban Outfitters and adidas, culminating in leadership positions. Currently, Barry serves as the Director of Account Visual Merchandising & Styling for Nike in North America and remains open to global relocation.
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