Bas Berghuizen

Bas Berghuizen is presently the EMEA Partner Director at Nike, where they leverage their extensive experience in the sports industry and passion for entrepreneurship. Raised in a family of sports shop owners, Bas developed a keen interest in both sports and business from an early age and graduated with distinction with a Master's Degree in Business Studies from the University of Amsterdam in 2011. Bas founded Hockeyspullen.nl in 2006 and began their career at Nike as an intern before progressing through various roles, including strategic account management and category sales. Their commitment to teamwork and strategic decision-making reflects Bas's core values in both personal and professional spheres.