Bas Tacoma

Bas Tacoma serves as the Global Digital Brand Director for Nike Football, leading a team to shape Nike's digital vision for the 2026 World Cup. With extensive experience in global marketing, Tacoma has held multiple roles at Nike, including Global Marketing Director for Nike Sportswear and Global Brand Manager for various projects, such as the Men's World Cup 22 and Nike Basketball. Notably, Tacoma has achieved record-breaking engagement through innovative campaigns and has been recognized with prestigious awards, including Cannes Lions and Webby Awards. Education includes a Master’s degree in Marketing from Tilburg University and a Bachelor’s degree in Sport & Marketing/Management from Fontys Hogeschool Tilburg. Prior to Nike, Tacoma worked in sponsorships at Aegon Nederland and held a position as a Digital Marketing Manager at 2Basics BV.