Bill Schaming is currently the NIKE District Stores Director for Nike Stores East, specializing in brand ambassadorship, people development, succession planning, and culture building. Bill has extensive retail experience, having served as Merchandise Manager, District Trainer, and Specialty Coach at Best Buy from 1999 to 2003, and as Flagship Corporate Store Director at Steve & Barry's from 2004 to 2006. Additionally, Bill has held various roles at NIKE since 1992, including Athletic Director and Regional Project Manager, where they piloted a factory store expansion.
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