Caroline Bleeker is an accomplished professional in the field of brand communication and creative direction, with extensive experience at Nike since March 2011, where roles include Sr. Creative Director Global Football and Sr. Brand Narrative Director. Prior to Nike, Caroline served as an Account Manager at Sid Lee and a Content Strategist at Blast Radius, working on notable global accounts including adidas and NIVEA. From November 2003 to August 2009, Caroline held various positions at Nike EMEA, contributing to digital marketing strategies and production for the women's training category. Caroline's career also includes early roles in digital content production and journalism, supported by a Master's degree in Interactive Multimedia and a Bachelor's degree in Journalism from HU University of Applied Sciences Utrecht.
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