Danielle Baca

Danielle Baca has a substantial background in digital commerce and project management, showcasing expertise in leading diverse teams and functions within prominent organizations. Beginning with WCI Cable, Inc. as Lead IT Project Manager, Danielle transitioned to Nike, where various roles included Associate Merchandise Manager and Senior Director across multiple divisions, including Nike Direct Digital Commerce (NDDC) in Japan and globally. Key achievements include establishing the digital merchandising function for Nike in Western and Central Eastern Europe and delivering cutting-edge digital experiences for the Jordan Brand. Danielle holds a BA in Business Administration with a focus on Marketing from Fort Lewis College.