David Urista, M.S., has a diverse background in sports management and event coordination, holding various roles across different companies. Experience includes serving as Social Media Coordinator at Shannon Rowbury LLC and Event Operations Coordinator at REVELxp from 2021 to 2022. Urista later joined PepsiCo as Gatorade Market Development in the Athlete Activation Channel from 2022 to 2024. In the coaching domain, Urista was an Assistant Coach for Men and Women's Cross Country/Track & Field at San Francisco State University from 2015 to 2022 and currently holds the position of Head Cross Country Coach at Crystal Springs Uplands School since August 2025. Additional roles include Product Specialist and Lead Pacer Coordinator at Nike, and Experiential Marketing Specialist at GU Energy Labs. Urista holds a Bachelor of Arts in Organizational Leadership from Arizona State University and a Master of Science in Sport Management from the University of San Francisco.
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