David Xu is a Senior Sales Director currently overseeing the Greater China Strategic Account Group at Nike. With extensive experience in category development and regional sales management, they have successfully advanced multiple strategic initiatives, including the management of national landlords and the development of consumer-focused strategies. Previously, David held several roles within Nike, including Senior Category Sales Manager and Regional Sales Director, where they drove significant business growth in the Chinese market. David earned a bachelor's degree in metal materials and heat treatment from Shandong University of Technology.
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