Ebrahim Paruk

Ebrahim Paruk is a seasoned professional with extensive experience in merchandise planning and sales strategy. Ebrahim served as a Specialist Merchandise Planner at Edcon from February 2008 to November 2014, where responsibilities included managing diverse portfolios, analyzing sales data, forecasting, and establishing financial plans while maintaining strong supplier relationships. Following this role, Ebrahim joined Nike South Africa in December 2014 as a Sales Planning Manager and currently holds the position of DSM Director for Nike SA since October 2022. Ebrahim's academic qualifications include an MBA focused on Consumer Loyalty from MANCOSA, a Bachelor of Commerce in Management and Economics from the University of KwaZulu-Natal, and a diploma in Purchasing Management from Varsity College.