Erich A. is currently the Digital Operational Lead on Editorial and Nike.com for Nike Global Digital Content Publishing, where they collaborate with multiple teams to enhance storytelling across the Nike digital ecosystem. Previously, Erich served as Brand Lead and Brand Manager for Men’s Sportswear and Men’s Lifestyle at Nike, and held roles at United Talent Agency as a Talent Agent and as a Freelance Writer. They also worked as a Project Manager/Consultant for the Singapore Slingers and as Events Manager for Sport Singapore. Erich is pursuing a Bachelor’s Degree in Film/Video Studies and Pre-Med at the University of Michigan and a Master of Business Administration in Sports Marketing at the University of Oregon.
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