Erwin Tap is a seasoned Product, Insights & Merchandising Director with a focus on EMEA Running and Training, noted for driving over €100M in double-digit business growth. They possess extensive experience at Nike, holding various key positions including Director of Merchandising and Business Analyst, as well as leading footwear and apparel merchandising for both men's and women's categories. Erwin holds a Master's degree in Social Sciences from Vrije Universiteit Amsterdam and an engineering degree from the Institute for Information Engineering.
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