Esther Cui

Esther Cui is currently the Nike Men's Planning Senior Director, having held this role following her previous position as Nike Digital Planning Senior Director from 2022 to 2024. Esther has extensive experience in digital business planning at Nike, where Esther served as Senior Digital Business Planning Manager from 2015 to 2019, and has taken on various leadership roles including Nike Direct Retail Planning Director and Jordan Brand Planning Director. Prior to her tenure at Nike, Esther worked as a Senior Planner at Esprit and as a Merchandise Planning & Allocation Manager at Stella Luna Fashion. Early in her career, Esther gained experience at Tesco and C&A China as a Merchandise Planning Manager and in Merchandise Planning & Allocation, respectively.