• Nike

  • Felicity Proctor

Felicity Proctor

Senior Manager Visual Merchandising, NYC at Nike

Felicity Proctor is an experienced visual merchandising professional currently serving as Senior Manager of Visual Merchandising at Nike in New York City since January 2025. Prior to this role, Proctor held the position of Field Visual Manager for Alo Yoga on the East Coast from January 2023 to January 2025 and worked at Bearaby as Visual Merchandising Manager from July 2021 to January 2023. Additional experience includes roles as Visual Merchandising Manager at The RealReal, Visual Manager at Nordstrom, and Visual Manager at TOPSHOP TOPMAN. Proctor's earlier career at Nordstrom also encompassed roles such as TOPSHOP|TOPMAN Divisional Visual Merchandiser, leading visual displays across multiple regions. Educational credentials include a Bachelor of Science in Retail Merchandising from The University of Texas at Austin. Proctor specializes in inspiring and developing visual teams through hands-on training and strategic merchandising to enhance customer experiences.

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New York, United States

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Nike

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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.