Freya Vermander

Freya Vermander is the EMEA Merchandise Financial Planning Lead at Nike, where they lead alignment between merchandise, operating, and financial plans while driving cross-functional decision-making. With ten years of experience in merchandising across various business models—including owned retail, digital, and wholesale—Freya has worked with prominent brands ranging from luxury to sportswear. They previously served in multiple roles at Selfridges Group, PVH Corp., and Saint Laurent, and hold degrees in Business Engineering and Fashion Management from Universiteit Gent and Institut Français de la Mode. Freya's educational background complements their analytical mindset, blending art with science to develop long-term strategic visions.